Synchronization (synch) licensing refers to the process of licensing music for use in visual media, such as film, TV shows, advertisements, video games, and other multimedia productions. Synch licensing is a way for musical artists and publishers to generate revenue from their music by granting permission for its use in various media.

When a music supervisor or production company is looking for music to use in their project, they typically reach out to a music licensing company or publisher to find the right songs. The licensing company or publisher will then negotiate the terms of the license, which may include payment for the use of the song and the duration of the license.

The payment for a synch license can vary widely depending on the use, the length of the license, and the popularity of the song. In some cases, a sync license may result in a large payout for the artist or publisher, particularly if the song is used in a major motion picture or commercial.

In addition to the financial benefits, synch licensing can also provide exposure for artists and help to increase their fan base. When a song is used in a popular TV show or movie, for example, it can help to introduce the artist to a new audience.

To maximize their chances of getting their music licensed, artists and publishers may work with music supervisors, create specific music libraries for different genres and moods, and pitch their music directly to production companies and media outlets. It’s important for artists and publishers to understand the legal and financial aspects of synch licensing, and to work with experienced professionals to ensure that their rights are protected and they receive fair compensation for their work.